CTA Components

⚠️ Important Notice: We are transitioning from <bw-widget> to <nw-blocks> tags. While <bw-widget> is still supported for backward compatibility, all new implementations should use <nw-blocks>. Please update your existing widgets when possible.

Overview

The CTA (Call-to-Action) components provide flexible ways to display links and buttons with tracking capabilities. There are four main component types:

  • ctaLink: Renders a simple styled hyperlink
  • ctaGeoLink: Geo-targeted link based on user location and product
  • ctaButton: Renders a styled button with customizable colors
  • ctaGeoButton: Geo-targeted button based on user location and product

A simple call-to-action link with tracking and styling options.

Basic Usage

Expand me...

With Custom Text

Expand me...

Container Specification

You can specify whether the link should be wrapped in a span (inline, default) or div (block).

Expand me...
  it is not inlined with text
Expand me...
  it is inlined with text (default is span)

Advanced Configuration

Customize font size, colors, and hover effects using the configuration attribute.

Expand me...

Attributes Reference

Attribute Type Default Description
id string required Component identifier (ctaLink)
cloaked-link string - The cloaked tracking link slug
text string - Custom link text (overrides translation)
translation string "cta-claim-bonus" i18n translation key
target string "" Link target attribute (_blank, _self, etc.)
rel string "nofollow" Link rel attribute
container string "span" Container element (span or div)
hover-color string "#0E5DB9" Link color on hover
tracking-target string - Additional tracking target parameter
tracking-data string - Custom tracking data
override-url string - Override the generated URL
referer string - Referer parameter for tracking
configuration JSON {"fontSize": "inherit", "color": "#0F73E6"} Styling configuration object

A geo-targeted call-to-action link that automatically selects brands based on user location, product, and language.

Basic Usage

Expand me...

With Custom Configuration

Expand me...

With Brand Name Placeholder

Use ##brand_name## in your text to dynamically insert the brand name.

Expand me...

With Text Override and Brand Placeholder

Expand me...

Attributes Reference

Attribute Type Default Description
id string required Component identifier (ctaGeoLink)
brandposition number 0 Brand position in the geo-targeted list (0-indexed internally, use 1 for first)
product string - Product type (e.g., “SB” for Sports Betting, “CA” for Casino)
language string - Language code (e.g., “fr”, “en”)
country string - Country code (e.g., “FR”, “US”)
country-state string - State code for US/CA (e.g., “NY”, “ON”)
selling-point-type string "general" Type of selling point to display
text string - Custom link text (supports ##brand_name## placeholder)
translation string "cta-claim-bonus" i18n translation key
target string "" Link target attribute
rel string "nofollow" Link rel attribute
container string "span" Container element (span or div)
hover-color string "#0E5DB9" Link color on hover
tracking-target string - Additional tracking target parameter
configuration JSON {"fontSize": "inherit", "color": "#0F73E6"} Styling configuration object

ctaButton

A styled button component with customizable colors, gradients, and hover effects.

Basic Usage

Expand me...

With Custom Text

Expand me...

With Advanced Configuration

Customize button appearance with gradient colors, hover effects, size, and more.

Expand me...

With Right Arrow Icon

Control the display of the right arrow icon.

Expand me...

Attributes Reference

Attribute Type Default Description
id string required Component identifier (ctaButton)
cloaked-link string - The cloaked tracking link slug
text string - Custom button text (overrides translation)
translation string "cta-claim-bonus" i18n translation key
target string "_blank" Link target attribute
rel string "nofollow" Link rel attribute
show-right-arrow boolean true Show/hide the right arrow icon
tracking-target string - Additional tracking target parameter
tracking-data string - Custom tracking data
override-url string - Override the generated URL
referer string - Referer parameter for tracking
configuration JSON See below Styling configuration object

Configuration Object:

{
  "fontSize": "14px",
  "buttonColors": ["#05842A", "#05842A"],  // [gradient-start, gradient-end]
  "buttonHover": "#096725",
  "width": "300px"
}

ctaGeoButton

A geo-targeted button that automatically selects brands based on user location, product, and language.

Basic Usage

Expand me...

With Brand Name in Text

Expand me...

With Custom Text and Brand Placeholder

Expand me...

Attributes Reference

Attribute Type Default Description
id string required Component identifier (ctaGeoButton)
brandposition number 0 Brand position in the geo-targeted list (0-indexed internally, use 1 for first)
product string - Product type (e.g., “SB” for Sports Betting, “CA” for Casino)
language string - Language code (e.g., “fr”, “en”)
country string - Country code (e.g., “FR”, “US”)
country-state string - State code for US/CA (e.g., “NY”, “ON”)
selling-point-type string "general" Type of selling point to display
text string - Custom button text (supports ##brand_name## placeholder)
translation string "cta-claim-bonus" i18n translation key
target string "_blank" Link target attribute
rel string "nofollow" Link rel attribute
show-right-arrow boolean true Show/hide the right arrow icon
tracking-target string - Additional tracking target parameter
configuration JSON See ctaButton config Styling configuration object (same as ctaButton)

Backward Compatibility

All examples above use the new <nw-blocks> tag. If you need to use the legacy <bw-widget> tag for backward compatibility, simply replace <nw-blocks> with <bw-widget> in any example:

<!-- New way (recommended) -->
<nw-blocks id="ctaButton" cloaked-link="greatwin-casino" >
</nw-blocks>

<!-- Old way (still supported) -->
<bw-widget id="ctaButton" cloaked-link="greatwin-casino">
</bw-widget>

Both tags work identically and support all the same attributes and functionality.

Common Use Cases

<nw-blocks id="ctaLink" cloaked-link="your-casino" text="Play Now" ></nw-blocks>

2. Geo-Targeted Button for Multiple Markets

<nw-blocks id="ctaGeoButton" 
    product="CA" 
    language="en" 
    text="Join ##brand_name## Today!" >
</nw-blocks>

3. Custom Styled Button with Tracking

<nw-blocks id="ctaButton" 
    cloaked-link="your-casino"
    tracking-target="homepage"
    tracking-data="promo-2024"
    configuration='{"buttonColors": ["#FF6B35", "#F7931E"], "width": "200px"}' >
</nw-blocks>

Check out <nw-blocks id="ctaLink" 
    cloaked-link="your-casino" 
    text="this amazing offer"
    container="span"
    configuration='{"color": "#e74c3c", "fontSize": "inherit"}' ></nw-blocks> today!