General Info 2 Widget

Migration Notice: We are transitioning from <bw-widget> to <nw-blocks> tags. While both are currently supported for backward compatibility, <nw-blocks> is now the recommended tag for all new implementations. Existing <bw-widget> implementations will continue to function.

Overview

General Info 2 is an alternative version of the general information widget designed for displaying casino or betting site data. This widget provides a streamlined approach to showing brand information with simplified configuration and optimized performance.

Key Features:

  • Simplified Configuration: Minimal required attributes for quick implementation
  • Brand Data Integration: Automatically fetches information from brand profiles
  • Link Tracking: Built-in analytics tracking for conversions
  • Responsive Design: Adapts to various screen sizes
  • Regional Support: Country and state-specific data filtering
  • SEO Optimization: Configurable link attributes (rel, target)

Basic Usage

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English Market

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US State-Specific

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Attributes Reference

Attribute Type Required Default Description
id string Yes - Must be “generalinfo2”
cloakedlink string Yes - Brand identifier/cloaked link for fetching brand data
language string No “en” ISO 639-1 language code for localization
country string No “ZZ” ISO 3166-1 country code (supports state format: US-CA)
country-state string No - State/province code for US/Canada (auto-parsed from country)
trackinglinktarget string No "" Tracking parameter for link analytics
target string No “_blank” Link target attribute for opening behavior
rel string No “nofollow” Link rel attribute for SEO control

Widget Features

Streamlined Design

General Info 2 focuses on simplicity:

  • Minimal Configuration: Only essential attributes required
  • Automatic Data Fetching: Pulls all brand information from CMS
  • Clean Output: JSON-based data structure for flexible rendering
  • Fast Loading: Optimized for performance with minimal overhead

Brand Data Integration

The widget automatically retrieves comprehensive brand information:

  • Website URL and domain details
  • Gaming categories and types
  • Payment and withdrawal methods
  • Mobile app availability
  • Founding year and licensing
  • Regional availability

Tracking Parameters:

  • Widget ID for attribution
  • Custom tracking target for source identification
  • Conversion tracking integration
  • Analytics-ready URL structure

URL Format:

/go/{cloaked-link}/{tracking-target}?wid={widget-id}&trackingData={data}

Regional Support

Country-Level:

  • ISO 3166-1 country codes (e.g., “UK”, “DE”, “FR”)
  • Automatic regional filtering
  • Currency and payment method localization

State/Province-Level:

  • US states: US-NJ, US-PA, US-MI, etc.
  • Canadian provinces: CA-ON, CA-QC, etc.
  • Automatic state parsing and filtering
  • Compliance with regional regulations

Common Use Cases

Standard Casino Review

<nw-blocks
    id="generalinfo2"
    cloakedlink="fresh-casino"
    language="en"
    country="UK"
    trackinglinktarget="full-review">
</nw-blocks>

Multi-Language Site

<!-- French version -->
<nw-blocks
    id="generalinfo2"
    cloakedlink="cresus-casino"
    language="fr"
    country="FR"
    trackinglinktarget="avis-complet">
</nw-blocks>

<!-- German version -->
<nw-blocks
    id="generalinfo2"
    cloakedlink="betsson-casino"
    language="de"
    country="DE"
    trackinglinktarget="vollstandige-bewertung">
</nw-blocks>

US Regional Compliance

<!-- New Jersey -->
<nw-blocks
    id="generalinfo2"
    cloakedlink="betmgm-casino"
    country="US"
    trackinglinktarget="nj-homepage">
</nw-blocks>

<!-- Pennsylvania -->
<nw-blocks
    id="generalinfo2"
    cloakedlink="fanduel-casino"
    country="US-PA"
    trackinglinktarget="pa-homepage">
</nw-blocks>

<!-- Follow link for partner sites -->
<nw-blocks
    id="generalinfo2"
    cloakedlink="partner-casino"
    rel="follow"
    target="_self"
    trackinglinktarget="partner-page">
</nw-blocks>

<!-- Sponsored content -->
<nw-blocks
    id="generalinfo2"
    cloakedlink="sponsored-casino"
    rel="sponsored"
    target="_blank"
    trackinglinktarget="sponsored-review">
</nw-blocks>

API-Style Data Output

<!-- Output raw JSON for custom rendering -->
<nw-blocks
    id="generalinfo2"
    cloakedlink="leovegas-casino"
    language="en"
    country="SE">
</nw-blocks>

Best Practices

Implementation

  • Use clear trackinglinktarget values to identify traffic sources
  • Set appropriate country for regional content and compliance
  • Choose correct rel attribute based on relationship type
  • Test output format to ensure compatibility with your design

Localization

  • Always specify language for proper translations
  • Use country to filter region-specific content
  • Include state codes for US/Canadian markets
  • Verify payment methods match regional availability

SEO and Compliance

  • Use rel="nofollow" for affiliate links (default)
  • Use rel="sponsored" for paid partnerships
  • Use rel="follow" only for trusted partners
  • Set target="_blank" for external links (default)

Tracking

  • Use descriptive tracking targets: “homepage”, “review”, “comparison”
  • Maintain consistent naming across pages
  • Include page context in tracking parameter
  • Monitor conversion data to optimize placement

Performance

  • Widget renders quickly with minimal JavaScript
  • Data is cached from brand profiles
  • Efficient JSON output for flexible rendering
  • Optimized for mobile and desktop

Data Integration

  • Ensure brand exists in CMS with correct cloaked link
  • Verify brand is active for specified region
  • Keep brand data updated for accuracy
  • Test with multiple brands for consistency

Advanced Configuration

State-Specific Implementation

For US and Canadian markets, use hyphenated country codes:

<!-- United States -->
<nw-blocks id="generalinfo2" cloakedlink="..." country="US-CA"></nw-blocks>  <!-- California -->
<nw-blocks id="generalinfo2" cloakedlink="..." country="US"></nw-blocks>  <!-- New Jersey -->
<nw-blocks id="generalinfo2" cloakedlink="..." country="US-PA"></nw-blocks>  <!-- Pennsylvania -->

<!-- Canada -->
<nw-blocks id="generalinfo2" cloakedlink="..." country="CA-ON"></nw-blocks>  <!-- Ontario -->
<nw-blocks id="generalinfo2" cloakedlink="..." country="CA-QC"></nw-blocks>  <!-- Quebec -->

The widget automatically:

  • Splits country and state codes
  • Applies state-specific regulations
  • Filters payment methods by state
  • Shows licensed operators only

Configure SEO-friendly link attributes:

<!-- Affiliate/Commercial -->
<nw-blocks id="generalinfo2" rel="nofollow" ... ></nw-blocks>

<!-- Sponsored Content -->
<nw-blocks id="generalinfo2" rel="sponsored" ... ></nw-blocks>

<!-- Trusted Partner -->
<nw-blocks id="generalinfo2" rel="follow" ... ></nw-blocks>

<!-- User-Generated Content -->
<nw-blocks id="generalinfo2" rel="ugc" ... ></nw-blocks>

<!-- Multiple Relationships -->
<nw-blocks id="generalinfo2" rel="nofollow sponsored" ... ></nw-blocks>

Tracking Parameter Strategies

Organize tracking for analytics:

<!-- By page type -->
<nw-blocks id="generalinfo2" trackinglinktarget="homepage" ... ></nw-blocks>
<nw-blocks id="generalinfo2" trackinglinktarget="review-page" ... ></nw-blocks>
<nw-blocks id="generalinfo2" trackinglinktarget="comparison-table" ... ></nw-blocks>

<!-- By position -->
<nw-blocks id="generalinfo2" trackinglinktarget="sidebar-top" ... ></nw-blocks>
<nw-blocks id="generalinfo2" trackinglinktarget="content-middle" ... ></nw-blocks>
<nw-blocks id="generalinfo2" trackinglinktarget="footer-banner" ... ></nw-blocks>

<!-- By campaign -->
<nw-blocks id="generalinfo2" trackinglinktarget="summer-promo-2025" ... ></nw-blocks>
<nw-blocks id="generalinfo2" trackinglinktarget="new-player-bonus" ... ></nw-blocks>

Data Requirements

Sanity CMS Structure

Brand data is fetched from Sanity CMS:

{
  brand: {
    cloakedLink: "bingobonga-casino",
    name: "Bingo Bonga Casino",
    website: "www.bingobonga.com",
    gameTypes: ["Bingo", "Slots", "Live Casino"],
    depositMethods: ["Credit Card", "PayPal", "Skrill"],
    withdrawalMethods: ["PayPal", "Bank Transfer"],
    apps: ["iOS", "Android"],
    yearLaunched: "2019",
    licenses: ["MGA", "UKGC"],
    currencies: ["EUR", "GBP", "USD"],
    languages: ["en", "de", "fr"],
    // ... additional brand data
  }
}

Required Fields:

  • cloakedLink: Brand identifier
  • name: Casino name

Optional Fields:

  • All other brand information
  • Regional availability
  • Payment methods
  • Licensing information

KV Storage

Brand data is cached for performance:

  • Key: BRAND_DATA:{cloakedLink}:{country}
  • TTL: 24 hours
  • Format: JSON structure
  • Invalidation: On brand update

Output Format

The widget outputs brand data as JSON, which can be rendered by your frontend:

{
  "cloakedLink": "bingobonga-casino",
  "name": "Bingo Bonga Casino",
  "website": "www.bingobonga.com",
  "gameTypes": ["Bingo", "Slots", "Live Casino"],
  "depositMethods": ["Credit Card", "PayPal", "Skrill"],
  "withdrawalMethods": ["PayPal", "Bank Transfer"],
  "apps": ["iOS", "Android"],
  "yearLaunched": "2019",
  "trackingUrl": "/go/bingobonga-casino/homepage?wid=generalinfo2&trackingData=..."
}

Integration Options:

  • Parse JSON and render custom HTML
  • Use JavaScript to create dynamic displays
  • Style output with CSS
  • Integrate with frontend frameworks (React, Vue, etc.)

Differences from General Info 1

Feature General Info 1 General Info 2
Output Pre-rendered HTML JSON data structure
Styling Built-in card design Custom rendering required
Configuration Extensive options Minimal configuration
Expandable Yes (show more/less) No (data only)
Custom Fields Yes No (all fields)
Use Case Ready-to-use display Flexible integration

When to use General Info 2:

  • Need custom design/layout
  • Building custom frontend
  • API-style data output
  • Flexible rendering requirements
  • Integration with frameworks

When to use General Info 1:

  • Quick implementation needed
  • Pre-styled design acceptable
  • Standard information display
  • No custom rendering required

Error Handling

Inactive Brand

If the brand is inactive or unavailable:

  • Widget returns empty or error state
  • No data output
  • Check CMS for brand status

If the cloaked link doesn’t exist:

  • No data returned
  • Verify link in brand database
  • Check for typos in attribute

Regional Restrictions

If brand not available in specified country:

  • Data may be filtered or empty
  • Verify regional availability in CMS
  • Check country code accuracy

Backward Compatibility

All examples above use the new <nw-blocks> tag. For backward compatibility, you can still use <bw-widget>:

<!-- Old syntax (still supported) -->
<bw-widget
    id="generalinfo2"
    cloakedlink="bingobonga-casino"
    language="fr"
    country="DE"
    trackinglinktarget="homepage"
    target="_blank"
    rel="nofollow">
</bw-widget>

<!-- New syntax (recommended) -->
<nw-blocks
    id="generalinfo2"
    cloakedlink="bingobonga-casino"
    language="fr"
    country="DE"
    trackinglinktarget="homepage"
    target="_blank"
    rel="nofollow">
</nw-blocks>

Both tags work identically, but <nw-blocks> is recommended for all new implementations.